Web marketing is also known as Online Marketing or Internet Marketing. Web Marketing is used to advertise the services or products through internet and social media also. Web marketing includes e-commerce, SEO, PPC management, content marketing, marketing using social media etc. These are the specialized areas of Web marketing.
As we can see that, how the marketing strategies are changing each day. Internet becomes a global market to promote any services. The Internet has basically modified nearly each facet of our lives.
Now companies have become aware of the worth that the web offers to them which provide interactive opportunities to connect with current customers and attract new ones. The manner in which web marketing has developed and continues in the direction of development has modified the way of promotion for brands and businesses.
Web marketing works to attract target customers to marketer’s websites.
Why we are using the Web for Marketing?
Do you have any idea how many people go online every day for different reasons?
- 71% of Smartphone users searched on internet after watching any advertisement.
- 82.6% of Internet users use search engine services according to eMarketer.
- 70% of Smartphone users use their mobile apps for shopping as per Google.
- 30% of searches related to restaurant are done on a Smartphone. This is from Google internal data.
It’s a huge number of data. The Internet becomes a reliable source of connectivity because it’s more up-to-date than anything in print media. If your company changes its address or contact number, you can update any information online with a few quick edits, that means potential customers can still connect you or find you easily.
So, for anyone running a marketing program or planning for it, must think about Web Marketing services. Traditional media still have an area in today’s marketing but it’s simply a method for individuals to look you out giving your competitors equal rights to present themselves throughout their search.
Our Web Marketing Strategies:
Web marketing combines a large range of marketing ways, requiring traditional promotion comprehension and an understanding of rising technologies. Web Marketers must need to understand the positives and negatives of various online marketing efforts as they develop their marketing method, analyzing these facets by creating a marketing plan.
You site needs to be mobile optimized. While it’s great that any website looks good on all mobile devices, the ones that look great will bring higher traffic and make it easier to shop.
Currently we have more than 10+ Web Marketing projects running in our company.
We offered Web Marketing Services for:
SEO (Search Engine Optimization) – If your competitors aren’t focusing on SEO, then you have a benefit. Get and make your website optimized for search engines. Measure traffic for every keyword and where you rank.
PPC Management (Pay-Per-Click) – Invest some amount on PPC so you can measure competitor’s web traffic and prevent them from bidding on your business name, services or products and industry.
Content Marketing – Content is always king in Web marketing. Your website must have unique and search engine optimized content so that customers can find you in their search result.