SEO is the process to improve the ranking and visibility of website on organic Search Engine Result Page (SERP). By using proper SEO services, you can make high-ranking for your website.
Page ranking refers to the place where it comes in search result. When we search any keyword using a search engine, it displays various results in SERP. If your website comes on the 1st place then web page’s ranking is 1. Page ranking depends on different factors of SEO.
Let me summarize this little introduction here:
Title – Title is most important factor of SEO. It decides whether user will stay on your website or not. Unique and eye-catchy Title tells people that what your website is about.
Keywords – Keyword is the term which user enter when search any query in search engine. It is the important factor of SEO.
Search engine friendly – your website must follow the guideline of search engine to make it Search engine friendly.
Meta tags – Some search engines display the meta description below the website link, but the meta keyword tags should not present in search results.
Design and layout of the website – If your website is too complicated then search engine would not be able to analyze the design of website and it will effects website ranking.
Content used in website – Content marketing is comparatively newer concept, and many online professionals are still figuring out the right way to approach it.
What is On-page and Off-page SEO?
Conceptually, there are two types of optimization:
On-Page SEO – It focuses on providing good content, correct keywords choice, putting keywords on right places, giving relevant title to every page, etc.
Off-Page SEO – It includes different promotional methods i.e. link building, social media, social bookmarking etc. It is also important as On-Page SEO.
Benefits of SEO
- Proper SEO can increase traffic on your website.
- SEO provides quantifiable results when it comes to ROI
- Cost effective
- Brand awareness
- Increased site usability
- Stop your competitors beating you
Latest SEO Updates –
Google announced two valuable ranking factors for SEO that are App indexing and Mobile friendliness. Both focused on improving the mobile experience for user. Other than these factors, Google regularly update their search algorithm. Latest search algorithm using by Google is Hummingbird, which is known by its accuracy and speed of tiny bird.
As we know, SEO is the large field to study and implement and grow businesses.